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Resources

Frameworks you can use without hiring us

The checklists and decision frameworks we use during discovery, published so you can apply them yourself. If they lead you to conclude you do not need us, that is a legitimate outcome.

Decision frameworks

Practical tools for common decisions

SaaS MVP scope discipline

What cannot be minimum in an MVP (multi-tenancy, auth, billing, instrumentation) and what should be. Includes the pricing-before-architecture rule and realistic timelines.

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B2C redesign migration checklist

Ten checkpoints for redesigning a website without losing search traffic — most of which happen before any design work begins.

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Latest insights

Recent writing

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SaaS Strategy9 min read

What actually belongs in a SaaS MVP

Most MVPs are too big in features and too small in engineering. The correction is uncomfortable: cut the feature list, but do not cut multi-tenancy, billing or auth.

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