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startups11 weeksSeed-funded vertical SaaS startup

Launching a vertical SaaS MVP in eleven weeks

11 weeksConcept to first paying customer
0Remediation items at Series A diligence
31%Trial-to-paid conversion at launch
18 customersSigned within 90 days of launch
The challenge

What was not working

A founding team with deep domain expertise but no senior engineering needed to reach paying customers before their runway forced a raise. A previous contractor had produced a prototype with no multi-tenancy, no billing and no test coverage — unusable as a foundation.

The solution

What we built

Cyntra scoped a defensible v1, then built a genuinely multi-tenant platform with Stripe subscription billing, workspace management, instrumented onboarding and CI/CD with preview environments — plus architecture documentation written for investor diligence.

How we ran it

1

Scope discipline

Cut the proposed feature list by roughly 60% to reach a v1 that could be sold, not just demonstrated.

2

Tenancy model

Implemented isolation at the query layer with automated tests proving cross-tenant access is impossible.

3

Billing

Built subscription billing with trials, proration and dunning before launch rather than after.

4

Instrumentation

Defined and instrumented activation events at build time so the team could see where users stalled.

5

Diligence prep

Produced architecture and security documentation alongside the build.

“They cut our feature list in half and were right to. We launched with something people paid for instead of something we could demo.”
— Co-founder and CEO, vertical SaaS startup
Services delivered

The engagements behind this project

More evidence

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